Bluecore's AI-powered email marketing platform helps retailers personalize their efforts. The platform analyzes customer behavior and preferences and suggests products and promotions based on each customer's preferences using machine learning algorithms.
A retailer can simply build and send personalized email campaigns based on AI-powered recommendations using the Bluecore platform, which integrates with their email marketing system. The platform's analytics and reporting tools allow retailers to evaluate their email marketing campaigns and make changes.
Bluecore was formed in 2013 and is based in NYC. Express, Staples, and Sephora have worked with the firm, which has raised over $113 million.
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