Cruise Automation is a 2013-founded self-driving car technology firm that General Motors purchased in 2016. The company's primary emphasis is the development of autonomous vehicle technologies for ridesharing and delivery applications.
The technology of Cruise Automation employs a variety of sensors, including cameras, radar, and lidar, to understand the surrounding environment. This data is then evaluated by the company's autonomous driving software, which is capable of making judgements and completely directing the car.
General Motors, the parent company of Cruise, has revealed plans to deploy Cruise's self-driving vehicles in numerous U.S. cities in 2019 as part of a ride-hailing service and to utilise them in its manufacturing plants to transport items.
Cruise is also developing a tiny electric car built exclusively for autonomous ride-sharing purposes. The car, dubbed the Cruise Origin, was introduced at the beginning of 2020.
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