Demand Generation Manager
Job Description
SparkCognition is seeking a Senior Demand Generation Manager to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of SparkCognition by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them.
You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You’ll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation.
Responsibilities
- Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
- Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content and remarketing
- Be a close partner to the SDR team to ensure quality lead delivery, proper follow up and incorporate feedback into marketing programs
- Forecast, track and report on marketing campaign performance including funnel conversion metrics
- Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
- Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
- Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways
- Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle
- Maintain knowledge of digital marketing best practices.
- Maintain knowledge of SparkCognition’s products. solutions, customer applications, competitive product differences as well as underlying technologies.
Job Requirements
- Bachelor’s degree, preferably in marketing, communications, or related field
- 5+ years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
- Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
- Ability to use metrics to manage programs and measure success
- Proficiency with content creation, email marketing, and lead nurturing
- Quantitative analytical experience and communication skills
- Strong communication skills and can turn complex concepts into compelling messaging and campaigns
- Comfortable communicating with cross-functional teams and leadership
- Ability to manage multiple projects at the same time in a fast-paced environment
- Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs
- Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms
