Field Marketing Manager - Canada & LATAM

Job Description

Posted on: 
March 15, 2023

SentinelOne is seeking a Sr. Field Marketing Manager who will work closely with the Canadian and LATAM sales teams to develop and execute local marketing plans that drive quota attainment goals for each of the regions.  The Sr. Field Marketing Manager plays an active role for the area sales teams ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories.


  • Deliver marketing programs to drive pipeline growth and customer loyalty for the Canadian and LATAM Sales Teams. These integrated marketing programs may include:

-Roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunities

-C-level campaigns: Programs to create/accelerate opportunities and position SentinelOne as a thought leader

-Partner/ Alliance Marketing programs: build partner co-marketing programs into regional marketing plans

-Greenfield programs: targeting new contact and account acquisition

  • Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
  • Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
  • Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
  • Track program results, measuring program success, and reporting metrics via SFDC and present to SentinelOne executives and marketing team
  • Manage and balance regional field marketing budget and spend

Job Requirements

  • 7+ years of hands-on experience creating/managing field and virtual events
  • English/Spanish bilingual oral/written communication skills; French and Portuguese a plus
  • Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
  • Passion for working with sales people to generate pipeline and drive the business. Ability to influence others cross functionally
  • Experience developing regional plans to support account-based marketing
  • Proven success in executing programs that drive demand, acceleration and return on investment
  • Ability to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
  • Comfortable with day-to-day execution and longer-term planning
  • Willing to travel 30% of the time
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