Field Marketing Manager - Canada & LATAM

• Deliver marketing programs to drive pipeline growth and customer loyalty for the Canadian and LATAM Sales Teams. These integrated marketing programs may include:

-Roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunities

-C-level campaigns: Programs to create/accelerate opportunities and position SentinelOne as a thought leader

-Partner/ Alliance Marketing programs: build partner co-marketing programs into regional marketing plans

-Greenfield programs: targeting new contact and account acquisition

• Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
• Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
• Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
• Track program results, measuring program success, and reporting metrics via SFDC and present to SentinelOne executives and marketing team
• Manage and balance regional field marketing budget and spend

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• 7+ years of hands-on experience creating/managing field and virtual events
• English/Spanish bilingual oral/written communication skills; French and Portuguese a plus
• Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
• Passion for working with sales people to generate pipeline and drive the business. Ability to influence others cross functionally
• Experience developing regional plans to support account-based marketing
• Proven success in executing programs that drive demand, acceleration and return on investment
• Ability to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
• Comfortable with day-to-day execution and longer-term planning
• Willing to travel 30% of the time