Marketing Operations Manager

Job Description

Posted on: 
September 2, 2023

This role will be primarily responsible for developing, deploying, optimizing, and reporting on the channel and audience-level performance and automated journeys by working in close collaboration with Field Marketing, Design, Content, Product Marketing and Sales. The successful candidate will be a growth-minded person who is technical enough to understand data, campaign set-up, back-end analysis, and is able to quickly iterate on those learnings and communicate them to the broader team.


  • Ensure the timely execution of campaigns, coordinating with cross-functional teams to meet deadlines and company goals while also improving the user experience throughout the buyer journey.
  • Manage and execute outbound marketing campaigns across various digital channels, such as email, social media, display, and paid search.
  • Monitor and analyze metrics across our website and marketing campaigns, deliver reporting, and provide actionable insights to enhance campaign performance and improve conversion rate optimization (CRO), clickthrough rates, etc.
  • Maintain and optimize our marketing tools and tech stack, ensuring they are up-to-date, effectively integrated, and that we are taking advantage of automation capabilities to improve engagement and conversion rates.
  • Identify key trends and/or optimizations within campaigns and provide recommendations on improvements proactively to improve performance.

Job Requirements

  • 4+ years of relevant experience in a high-growth B2B SaaS tech companies ideal
  • Deep understanding of digital channels, including but not limited to email, search, social and display
  • Experience working in Marketo, Google Analytics 4, Google Ads, WordPress, 6Sense and LinkedIn Advertising
  • Proven ability to work cross-functionally in a fast-paced environment with an ability to handle multiple tasks and switch priorities/focuses as needed

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