Marketing Operations Manager
Location
New York, NY
Level
Senior
Department
Operations
Type
Full - Time
Salary
Job Description
Posted on:
September 2, 2023
This role will be primarily responsible for developing, deploying, optimizing, and reporting on the channel and audience-level performance and automated journeys by working in close collaboration with Field Marketing, Design, Content, Product Marketing and Sales. The successful candidate will be a growth-minded person who is technical enough to understand data, campaign set-up, back-end analysis, and is able to quickly iterate on those learnings and communicate them to the broader team.
Responsibilities
- Ensure the timely execution of campaigns, coordinating with cross-functional teams to meet deadlines and company goals while also improving the user experience throughout the buyer journey.
- Manage and execute outbound marketing campaigns across various digital channels, such as email, social media, display, and paid search.
- Monitor and analyze metrics across our website and marketing campaigns, deliver reporting, and provide actionable insights to enhance campaign performance and improve conversion rate optimization (CRO), clickthrough rates, etc.
- Maintain and optimize our marketing tools and tech stack, ensuring they are up-to-date, effectively integrated, and that we are taking advantage of automation capabilities to improve engagement and conversion rates.
- Identify key trends and/or optimizations within campaigns and provide recommendations on improvements proactively to improve performance.
Job Requirements
- 4+ years of relevant experience in a high-growth B2B SaaS tech companies ideal
- Deep understanding of digital channels, including but not limited to email, search, social and display
- Experience working in Marketo, Google Analytics 4, Google Ads, WordPress, 6Sense and LinkedIn Advertising
- Proven ability to work cross-functionally in a fast-paced environment with an ability to handle multiple tasks and switch priorities/focuses as needed
