Product Marketing Manager
Location
New York, NY
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
January 29, 2023
In this highly strategic role, you will be a key driver for the company’s growth, outlining the value proposition and unique selling points of WorkFusion’s AI-led Digital Workers and supporting platform, enabling internal/external sales teams, ideating go-to-market strategies, and evangelizing WorkFusion’s solutions internally and across our ecosystem of prospects, customers and partners.
Responsibilities
- End-to-end ownership of product marketing for WorkFusion, its existing Digital Worker product offerings, and future launches.
- Develop crisp compelling messaging that conveys the value of WorkFusion’s offerings and simplifies complex features and frameworks.
- Partner with brand manager to create collateral, landing pages, sales presentations, etc.
- Leverage analytics, customer insights, research, and segmentation to develop an optimal targeting strategy that facilitates Demand Generation initiatives.
- Conducts win/loss analysis, competitive analysis, and market analysis to gain a deep understanding of customers' pain points and needs, decision-making process, and reasons for churn. Equip the broader commercial teams with valuable insights.
- Partner with Product Management and executive teams to shape the future roadmap based on customer feedback, customer insights, and market trends
- Develop and maintain strong cross-functional stakeholder relationships (Product Management, Engineering, Sales, Client Success, C-Staff, etc) across multiple levels. Collaborate and gain support for your projects, initiatives, and ideas across the org.
- Partner with the content team to develop case studies and highly educational thought leadership content (whitepapers, blog posts, educational videos, webinars, and more)
- Build and manage market/competitive intelligence program
Job Requirements
- 5+ years of product marketing experience (B2B strongly preferred)
- Proven track record of success translating complex technical frameworks into compelling language which is persuasive and easy to understand
- Compelling storyteller and customer advocate with a strategic mindset and excellent writing skills
- Experience working cross-functionally with business development, sales, customer success, and product management teams
- Strong presentation skills and highly comfortable interacting with stakeholders at all levels (clients, executives, technical team members, etc.)
- Public speaking experience is a plus
