Senior Multimedia Content Marketing Manager
Location
New York, NY
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
March 15, 2023
We are looking for an experienced Sr Multimedia Content Marketing Manager to help drive demand generation, education, and awareness content across different channels for Socure’s suite of solutions. In this role, you will take ownership over building customer-centric messaging and B2B content assets, while serving as a close business partner to Design, Product Marketing, Sales, Product, Data Science and other internal stakeholders. The ideal candidate will be a compelling and detail-oriented storyteller with proven experience in technical business writing and multimedia content development.
Responsibilities
- Partner with the Director Content Marketing and Strategy and wider marketing team to build and execute prospect-centric content that is tailored for each of Socure’s product lines and for the different industries and verticals that Socure serves
- Develop compelling content across various mediums, including videos, podcasts, blogs, infographics, emails, social media posts, and more.
- Partner regularly with SMEs across various departments (Product, Sales, Marketing, Data Science, Growth) to take technical and business concepts and translate these concepts into messaging and content that drives awareness of Socure’s solutions
- Track, analyze, and report on content effectiveness and conversion
- Identify and execute on new channels where Socure should have more of a thought leadership presence
Job Requirements
- First and foremost, you’re a storyteller. You’re able to draw the reader in and tell a story through content creation in a compelling way through a variety of mediums
- 5+ years of relevant work experience (brand marketing, content marketing, digital marketing), in a B2B SaaS environment
- Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute
- Exceptional copywriting and editing skills, with a strong attention to detail
- Proven ability to create compelling content from scratch that appeals to end-user customers/prospects including short videos, podcasts, blogs, audiograms, and social media posts
- Ability to engage and grow B2B audiences on LinkedIn
- Strong project management skills and ability to work in a fast-paced, deadline driven environment
- Experience analyzing and leveraging data and metrics to measure audience impact
- Experience with leveraging AI-based content creation tools
