SVP, Marketing

Marketing Department:

• Manage all members of the Marketing Department, directly or indirectly based on organization chart, on an ongoing basis to ensure each team member is:  

• Autonomous – does not require a daily to-do list
• Productive – is accomplishing specific goals outlined each quarter
• Supported – by hosting weekly 1:1 meetings and actively providing and accepting constructive feedback  
• Administer Performance Improvement Plans (PIP) as needed.  
• Determine if and when additional department team members are needed.  
• Manage outside vendors including public relations and branding agencies.
• Plan and administer the annual budget.  
• Create annual and quarterly department goals.  
• Determine benchmarks and metrics for success of marketing campaigns.  

Market Positioning:

• Stay abreast to industry trends, competitors, and technology.  
• Develop TaskUs’ go-to-market strategy including market segmentation, market intelligence, target audience, buyer personas, value proposition, channel and marketing outlet strategies, and unique selling proposition.
• Position TaskUs as a CX and BPO thought leader by overseeing the production of exceptional content weekly to be distributed on social media, blog, website, and marketing / sales materials.

Demand Generation:

• Create focused account-based marketing campaigns.
• Overhaul and continually modify company website that is clean, fresh, and revolutionary; is fully functional across all platforms and devices; and exemplifies TaskUs’ expertise and value proposition.
• Utilize target audience to direct sales enablement marketing campaigns and communications to drive inbound and outbound lead generation and sales funnel acceleration including but not limited to:  
• Content – architect case studies, sell sheets, corporate decks, blog posts, white papers, videos, infographics, RFP support, by buyer type and stage in the funnel.
• Digital advertising – search and display, remarketing, and video campaigns across Google, LinkedIn, Facebook, and Twitter.
• Website and SEO – Google Analytics and Google Webmaster tools to track website visitors, conversion funnels, channel performance, and SEO opportunities.
• Email marketing – drip campaigns and newsletters.  
• Social media – LinkedIn, Facebook, Twitter and Instagram.
• Events – company hosted events and outside events to attend and sponsor.
• Traditional media – print, billboards, radio, and podcast.

Analyst Inquiry Firms:

• Maintain relationships with analyst inquiry firm, Gartner, and host formal Vendor Briefings.
• Engage with key analysts through regularly scheduled inquiry calls.  
• Be the research and analyst liaison for all internal departments.  
• Advocate to be included in analyst research.

Public Relations:

• Engage with a public relations agency to ensure TaskUs is positively positioned in the market. Key target publications include WSJ, Financial Times, Economist, and New York Times.
• Facilitate weekly communications and supply PR firms with pitch ideas.  
• Maintain media relations, draft press releases, and approve all media copy.  
• Curate empirical evidence and primary research content.
• Apply for industry awards and recognition.
• Administer and market founders’ podcast series.

Brand Marketing:

• Develop a new TaskUs logo and roll out globally across all international sites and communication outlets.  
• Administer accompanying brand campaigns across traditional and digital outlets to elevate and amplify the TaskUs brand, credibility, and awareness.
• Create brand standardization guide and localized brand champion network; ensure global adherence to brand standards with allowance for cultural influence.
• Develop a cohesive TaskUs voice that is evident in all marketing material, internal corporate-wide communications, and all external facing content.  

Global Recruitment and Brand Marketing:

• Mentor existing global sites on recruitment and brand marketing efforts.
• Direct recruitment and brand marketing strategy for new sites. Assist in hiring and training local talent to administer operations.
• Approve large-scale, public recruitment marketing efforts while allowing for individual site autonomy.  

Internal Corporate Communications:

• Overhaul internal communications platforms and delivery methods to ensure global cohesion.
• Develop founder- and executive-led communication across the entire organization.

• 10+ years content marketing experience.
• 10+ years branding and positioning experience.
• 10+ years in B2B marketing experience.
• Ideal candidate will have:

• Experience advocating for content strategy best practices, principles, and methodology
• Experience in an agency or similar client services environment is preferred
• Has worked at a startup before (plus)

Skills:

• Excellent written and verbal communication skills, including the ability to produce compelling direct mail copy, sales materials marketing collateral
• Engaging business writer who can communicate complicated topics in a simple, thought-provoking manner
• Strategic thinker – ability to make data-driven business decisions
• Strong relationship management, organizational and project management skills
• Experience working with Adobe creative suite
• Comfortable thinking on your feet and working through ambiguity
• An eye for design – able to quickly spec out and wireframe throw website redesigns, presentations & more
• Quick learner – must be eager to independently learn about the latest technologies, solutions and platforms
• A passion for technology

Education / Certifications:

• Bachelor’s degree in Journalism, Public Relations, Marketing / Business or related communications field.  Master’s Degree in Business Administration preferred.