Senior Copywriter, Brand Marketing

Job Description

Posted on: 
October 6, 2023

As a Brand team member, the copywriter will write and edit content for various projects (including website, mobile, video, emails, and social media), working closely with the greater marketing team to bring brand and product campaigns to life. The most successful candidate will have experience writing for both product and brand and can translate technical concepts into clear, concise, and engaging messaging.


  • Craft high-quality short-form content for various channels, including website copy, advertising campaigns, case studies, newsletters, email marketing, social media, and more.
  • Own the consistent delivery of the SentinelOne tone of voice across all channels.
  • Raise the bar continually for writing fresh copy that connects with a desired audience and drives action.
  • Be adept at varying the voice, style, and other messaging characteristics based on the context and target audience.
  • Stay current on and develop style guidelines and brand voice for consistent messaging.
  • Work closely with our marketing and product teams to understand our offerings, articulate their benefits, and translate complex cybersecurity concepts into language accessible to various audiences.
  • Collaborate with designers to create visually engaging content.
  • Help shape our brand voice and ensure its consistency across all content.
  • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
  • Review and edit content produced by other team members or external contributors.
  • Stay up-to-date on industry trends and incorporate relevant information into the content.

Job Requirements

  • Bachelor's degree in Marketing, English, Journalism, or a related field.
  • 5+ years of experience as a copywriter working for an agency or internal marketing team
  • The ability to craft highly engaging and captivating short-form content.
  • Excellent writing, editing, and proofreading skills, with a keen eye for detail.
  • Familiarity with SEO best practices is desirable.
  • Knowledge of cybersecurity, technology, or a similar field is a significant advantage.
  • Experience developing content for various mediums (print, digital, social, campaigns, and events).
  • The ability to handle multiple projects concurrently and meet tight deadlines.
  • Strong ability to work independently and provide examples of total project ownership from start to finish.  
  • Ability to interpret brand/marketing needs and communicate them to the creative team and vice versa.
  • Ability to think strategically and provide practical guidance to team members across various media (print, web, email, and social).
  • Hands-on experience working with project management and design software.  
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