Email Operations Specialist
Location
United States
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
February 3, 2023
We’re looking for an Email Operations Specialist to join our Marketing Operations team. The person in this role will contribute to Grammarly’s vision of building a comprehensive, AI-powered communication assistant that helps people connect with and understand each other by further growing and connecting our audiences across the globe. The right person will help us achieve our ambitious lifecycle marketing goals and will be on the ground floor of building the core of Grammarly’s in-house email marketing operations.
Responsibilities
- Assist in campaign creation, which includes email build, list segmentation, journey setup, and tracking.
- Oversee campaign nomenclature and hierarchy and update as necessary.
- Conduct A/B and segmentation tests that enhance marketing effectiveness to identify best marketing practices for email audiences.
- Build ongoing strategies to optimize email/nurture performance and conversions, including segmentation and automation testing.
- Support ad-hoc requests and strategically problem-solve and identify opportunities to improve email deliverability.
- Help manage, direct, and answer inquiries/questions related to email campaigns.
- Document campaigns and processes to Support team needs.
- Support the Marketing analytics team by pulling campaign reporting from Salesforce Marketing Cloud.
- Establish strong working relationships with Lifecycle Marketing teams to recognize needs and opportunities that can be improved.
Job Requirements
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
- Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
- Is curious and constantly learning.
- Has executed email marketing campaigns and is comfortable digging into HTML and CSS. SQL + Ampscript is nice to have.
- Can seamlessly align stakeholders, details, and timelines toward a specific goal and recognize operational needs and opportunities for improvement.
- Understands key email performance indicators such as deliverability and engagement metrics
- Will support the team by documenting campaigns and processes.
- Will be responsible for the execution of emails to millions of users on a regular basis. Must be able to work quickly while also minimizing errors by adhering to QA processes and have a critical eye for detail to ensure Grammarly's email program puts its best foot forward.
- Has created or maintained marketing assets, including landing pages, emails, and UTM tracking links.
- Has contributed to the onboarding of new tools and integrations and created short-term solutions through connections—with Zapier, for example.
