Sr. Product Marketing Manager
Location
Austin, TX
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
January 30, 2023
Jasper is looking for someone to elevate Jasper’s product marketing strategy. This is our second product marketing hire, and this will be a non-managing role reporting into the Head of Enterprise Marketing. As Sr. Product Marketing Manager you’ll be responsible for the research, positioning, GTM planning and launch strategies of Jasper’s AI Content platform. Product marketing is highly cross-functional, you’ll be embedded in the product organization, but report into Marketing. You’ll partner closely with the product team as well as our heads of acquisition, enterprise marketing, sales, customer success and creative to pull off remarkable launches and drive initial sales and adoption.
Responsibilities
- Work with Product to define the core positioning for Jasper’s suite of products, educating the company and public on the pain points it addresses, audience, differentiation and more.
- Own all parts of launch planning for new products including positioning, messaging, launch components, enablement content, and customer communications.
- Develop product marketing strategies outside of launches to drive sales and adoption. Work with Sales and Customer Success to identify and address areas of confusion and opportunities for expansion.
- Own the positioning on product pages, sales enablement materials, and product-related content. Develop creative briefs for our creative team in building out assets for product launches and campaigns.
Job Requirements
- Roughly 5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company.
- A history of not just working cross-functionally but organizing and leading cross functional project teams toward a common goal.
- A point of view on product positioning and product launches done well and what great looks like.
- Great project management skills including strong communication around project timelines, responsible individuals, and status.
- Nice to have but not required is experience working with both paid and freemium models.
